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Welcome to Assistant Coach

Assistant Coach is a coaching platform built to handle the day-to-day work of managing clients — so you can focus on what actually matters: coaching.

Whether you're tracking check-ins, building meal plans, programming workouts, reviewing logged sessions, or keeping tabs on client goals, everything lives in one place. No more juggling spreadsheets, screenshots in chat threads, or digging through emails to find what a client said three weeks ago.

What you can do​

Assistant Coach brings your whole coaching practice into one place — clients, check-ins, nutrition, training, workout logging, goals, notes, and your own coaching website. AI works quietly in the background to make each of those faster and sharper, never to replace your coaching. Here's what's available to you today:

Clients​

  • Client roster — Add clients manually or import in bulk via CSV. Track each client from intake to active coaching, all in one dashboard.
  • Client dashboard — A per-client view with tabs for check-ins, plans, goals, notes, and profile info.
  • Trend Analysis — Get an AI summary of a client's recent progress across check-ins, goals, and notes. Spot what's improving, what needs attention, and patterns you might have missed.
  • What your clients see — Each client gets their own portal to submit check-ins, view plans, track goals, and download PDFs — all branded to your coaching business.

Check-ins​

  • Weekly check-ins — See body measurements, training metrics, subjective feedback, and progress photos in one view. Compare photos side by side and track trends over time.
  • Coach responses — Write and send a response to each check-in, or let AI draft one in your writing style for you to review and edit.

Nutrition​

  • Meal plans — Build nutrition plans with full macro tracking. Set calorie and macro targets, and export clean PDFs for your clients.
  • Calorie & macro calculator — Work out calorie and macro targets for a client without leaving the app.
  • Food library — Search a shared food library or add your own foods with full nutritional data.

Training​

  • Workout plans — Build structured training plans with sessions and exercises — sets, reps, rest periods, and video demo links — and export as PDF.
  • Exercise library — Browse, search, and filter exercises by muscle group and equipment. Add your own or import from a starter library.
  • Workout logging — Clients log their sessions as they train, so you can see what they actually did, not just what you planned.
  • Reviewing workout logs — Check completed sessions, weights, and effort at a glance, and spot when a plan needs adjusting.
  • Exercise videos & form review — Clients attach form videos to their logged sets, so you can review technique and send feedback.

Goals & notes​

  • Goals — Set measurable goals for clients (weight targets, step counts, exercise PRs, and more) and track progress over time with visual charts.
  • Habit goals — Track recurring daily habits like steps or water intake alongside outcome goals.
  • Notes & to-dos — Keep coaching notes linked to a specific client or check-in. Turn any note into a to-do with a due date and track everything from your dashboard.

Setup​

  • Custom forms — Build intake questionnaires and weekly check-in forms with your own questions. Assign them to clients, customize per client, and view their responses with uploaded photos.
  • Your coaching website — Get a simple public page that introduces your coaching and captures enquiries from new clients.
  • Client testimonials — Collect testimonials from happy clients and show them on your coaching website.
  • Connect AI tools — Connect your ChatGPT or Claude account and query your coaching data conversationally. Ask things like "How has Sarah's weight trended?" or "Which clients checked in this week?"
  • Account & preferences — Manage your profile, coaching business details, and app preferences.

Your data & roadmap​

  • Data export — Export your coaching data whenever you want. Your data is always yours.
  • Roadmap — See what's planned, suggest features, and vote on what gets built next.

Coaching Playbook​

New to coaching software or want to get more out of the platform? The Coaching Playbook has practical guides for common coaching workflows — from onboarding your first client to managing 20+ clients efficiently. Start there if you want to know how to coach with the tool, not just what the features do.

How this help center works​

The help center is organized in two layers:

  • Coaching Playbook — Workflow guides that walk you through coaching tasks (onboarding clients, writing responses, handling plateaus, scaling your practice)
  • Feature sections (Clients, Check-ins, Nutrition, Training, etc.) — Reference pages for specific features and their settings

If you're brand new, start with First Steps to get your account set up, then explore the Coaching Playbook for guidance on your first client.